On my hard drive are a few apps for avoiding Internet advertising. For me, they don’t work.
Over in London in February, I was amazed at how often commercials interrupted my feed. A coincidence? A British thing?
Back home—maybe I have a worm on my hard drive—the great number of interruptions continued. I conclude that Youtube is stupid, or it’s advertisers are.
Here’s the thing: Budweiser—which knows better than to advertise on Youtube—is a big national brand, selling in fifty states, big enough to consider pooling some of their wealth to hit just one state. Or region. Hit it hard, and with enough big bucks, turn it into a Budweiser monopoly. Imagine: everyone in all the bars choosing Bud, and all the young people turning drinking age becoming lifelong fans.
With big grins, the executives put their plan into action.
Here’s the lesson: with big frowns, folks were going up the counter and telling the bartender, “Give me anything but Budweiser!”
Bud learned. They know better than to hammer their commercials at people on Youtube’s schedule.
… …
… …
Sean Crawford
With a bottle of Rickard’s Red
In my bubble bath,
Watching my favourite political former armed forces nurse officer on YouTube,
Belle of the Ranch.
(Horses, not cows)
March
2026
